Jerald Carlos's Portfolio

Featured Projects

Website Enhancements for an F&B Brand

Executed a range of website optimizations for an F&B brand to improve UX and drive engagement. Work included a custom “Build Your Own Bundle” feature, wholesale landing page with sign-up form, gift cart upsell, order gift message option, CSR donation UX, and improved empty cart drawer experience, all tailored to match the brand’s visual and functional identity.

Website Optimization for an F&B Startup Brand

Implemented website optimizations for an F&B startup to enhance user experience and boost conversions. Key updates included dynamic content for selected variants, homepage video banner, Judge.me review carousel customization, blog/article page setup, and cart drawer gift upsell functionality, all tailored to match the brand's identity.

Website Optimization & SEO Enhancements for an F&B Brand

Delivered multiple website improvements for an F&B brand to boost UX and SEO. Key updates included Instagram feed integration, customized newsletter signup section, breadcrumb implementation, blog and article page redesign, and technical SEO enhancements including structured data, ensuring both functional and search-friendly performance.

Website Redesign for a Stationery & Paper Goods Brand

Led a full website redesign for a stationery and paper goods brand, focusing on matching the product's branding, product discovery, and a clean, user-friendly layout. The redesign improved brand presentation, enhanced mobile responsiveness, and optimized the user journey to support higher engagement and conversions.

UX & UI Enhancements for an F&B Brand Website

Delivered key front-end improvements for an F&B brand, including Junip review section/page customization, a dynamic sticky product info card with Klaviyo "Back in Stock" integration, and global custom font implementation. Used custom CSS to align all components with brand identity, enhancing usability, consistency, and visual appeal across the storefront.

Above-the-Fold Optimization for an F&B Product Page

Optimized the above-the-fold section of a food & beverage product page to boost conversions and improve decision-making. Enhancements included dynamic price-per-can calculations, real-time pricing updates (including “Subscribe & Save”), pack content display, “Most Popular” and “Best Value” labels, and a sticky add-to-cart button for mobile. Improved clarity, engagement, and mobile usability.

Review Section Customization for a Beauty Brand

Customized the review section generated by the Okendo app to align seamlessly with a beauty brand’s visual identity. This involved writing and implementing tailored CSS to adjust layout, typography, colors, and interactive elements, ensuring the carousel complemented the brand’s look and feel across all devices.

Brands I've Worked On (via Agencies)

About Me

I’ve worked as an account manager for the past couple of years in tech agencies specializing in web design and development for brands using Shopify. My three years of experience as a team leader of a merchant support team for Shopify led me to explore helping brands grow their e-commerce websites through optimized user experience.

Throughout my 5+ years of experience with Shopify, I’ve learned Shopify theme development using HTML, CSS/ Tailwind CSS, and template languages Shopify Liquid and JSON. When I have the chance, I also help with some front-end development work within the Shopify agencies I’ve worked with.

I realized how fun and satisfying it is to bring web designs to life, not to mention resolving issues and bugs, so I decided to transition into a front-end web developer role.

I created this personal website to practice and improve my skills and to serve as my portfolio. If you’re looking for a front-end developer or need someone to collaborate with, hit me up!